[gallery] Paris-based "creative technologist" Didier Brun is developing a fantastic project for adidas to help promote the release of their sneaker collection MEGA. The project includes embedded sensors in the line of footwear that allow you to create your own beat depending on how you tap the shoes. The result is a playful composition of dance and music. Watch the video for a demonstration. Truly fantastic.
More info here.
[gallery] I'm a big fan of smart fabrics and intelligent clothing making it to market, which is another chance to introduce these types of concepts to consumers. Before you know it, they will be widely accepted, but we still have a ways to go. The new line of adidas' Stella McCartney glow-in-the-dark clothing does just that. It's functional by keeping you safe while running in the dark AND it is beautifully executed. We need more wearable technology garments that strike that perfect balance between functionality and aesthetics so that people want to wear them. I can't wait until my order arrives!
More info on adidas.com Images from therockerblog