I need your support! Please vote for my talk at SXSW for next year: En Vogue: Blurring the Line Between Brands & Tech
Brand matters. As we’ve seen on TV, even a $20 Casio watch will excite people if it has an Apple sticker on it. In my talk, I will reason that for wearables to have this kind of enduring consumer engagement, we need to align brand values and technological capabilities in a way that makes the experience more meaningful. As wearable technology and the IoT collide, we’ll see more technology embedded into products we use daily, from our clothing to our homes. So far, brand values have been an afterthought for these smart products but it’s time to think about it the other way around – creating new experiences tied to the values of brands we love. In my talk, I'll explore the intersection of fashion and technology by breaking down models of brand collaborations from Tory Birch and Fitbit to Apple and Gucci, and discuss how incorporating brand from the beginning will result in tailor-made experiences of the future.
Thank you for your support!