GPS-embedded lingerie

Lucia Loria, a Brazillian designer, has created a line of lingerie called Find me if you can that includes an embedded GPS tracking system and it has caused quite a stir. According to the designer via Wired: "It's not a modern chastity belt, says the designer, but instead could become a lifesaver, as a safety device on a night out."

Now, my first question is why would I want a GPS tracking system in my underwear? This is froth with red flags and it seems to be an example of where concept and implementation do not meet. If safety is the goal, I challenge the designer to push the concept, find ways to understand what the real problems/needs are, and solve those.

Read more on the controversy here.